TECH SUPPLIER Mar 2021 - IDC Survey - Doc # AP45887520

2020 New Zealand IT Services Ecosystem Study, Part 2: IT SP Mindshare and Evaluation Criteria

By: Louise FrancisCountry Manager, IDC New Zealand

On-line Presentation


This IDC Survey discusses the results of the 2020 New Zealand IT Services Ecosystem Survey. This report is the second of two reports delving deeply into the New Zealand IT Services ecosystem. Part 2 provides an in-depth analysis of the mindshare of IT SPs in New Zealand and the criteria that businesses use in selecting or evaluating an IT SP. Topics and themes covered in this report include:

  • A breakdown of mindshare across multiple IT services, including datacentre services, workspace services, systems and cloud integration, networking services, analytics services, cloud computing services, mobility management services, security management services, IT service management (ITSM), application modernisation, and agile/DevOps services
  • A brand funnel across the major IT SPs in New Zealand, showing awareness through usage and primarily providing status and preferred primary provider conversion rates
  • Evaluation criteria used to select and evaluate IT SPs and the gap between the stated importance of each criterion and the level of satisfaction with the respondents' current primary providers to identify potential areas of customer churn and competitive differentiators


  • 47 slides

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