TECH BUYER Mar 2022 - Tech Buyer Presentation - Doc # AP45956620

eCommerce in Southeast Asia


Ayush Narain
, Giulio Raffaele, Humraz Kour Rin, Hemanth Nirujogi
On-line Presentation


This IDC Presentation discusses the ecommerce sector in Southeast Asia. The region will see phenomenal growth in mobile commerce and online retail, showing increasing internet penetration in Asia's youngest population demographic. Online retail sales are projected to increase by more than three times, whereas overall retail sales will go up one-and-a-half times by 2023.

"Organizations must actively focus on customer experience (CX) and integrate it in social and mobile (SM) touch points that are delivered on a hybrid cloud platform, leveraging innovation accelerators, such as artificial intelligence (AI), machine learning (ML), augmented reality (AR)/virtual reality (VR), and big data and analytics (BDA)," says Ayush Narain, research manager, IDC Asia/Pacific Retail Insights.


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