TECH SUPPLIER May 2020 - Market Presentation - Doc # AP46225220

Smartphone Vendors' Online–Offline Go–to–Market Strategy in Southeast Asia

By: Will WongResearch Manager, Angela Jenny V. MedezMarket Analyst, Teerit PaowanMarket Analyst, Kiranjeet KaurSenior Research Manager, Client Devices, IDC Asia/Pacific, Ahmed M. AhmedMarket Analyst, Risky FebrianMarket Analyst, Thanh Vo

On-line Presentation


This IDC Presentation provides case studies of smartphone vendors' key online–offline go-to-market (GTM) strategies in Southeast Asia and determines their business impact and implications. This presentation will help both smartphone vendors and channel players to optimize their GTM strategies.


Subscriptions Covered

Asia/Pacific Devices

Companies Covered

Xiaomi Inc., RealMe Chongqing Mobile Telecommunications Corp., Ltd., VIVO S.A., Samsung

Regions Covered

Asia Pacific

Topics Covered


  • 13 slides

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