TECH SUPPLIER May 2020 - Market Presentation - Doc # AP46225220
Smartphone Vendors' Online–Offline Go–to–Market Strategy in Southeast Asia
By: Will WongResearch Manager, Angela Jenny V. MedezMarket Analyst, Teerit PaowanMarket Analyst, Kiranjeet KaurSenior Research Manager, Client Devices, IDC Asia/Pacific, Ahmed M. AhmedMarket Analyst, Risky FebrianMarket Analyst, Thanh Vo
This IDC Presentation provides case studies of smartphone vendors' key online–offline go-to-market (GTM) strategies in Southeast Asia and determines their business impact and implications. This presentation will help both smartphone vendors and channel players to optimize their GTM strategies.