TECH SUPPLIER Jul 2020 - Market Share - Doc # AP46611320

Asia/Pacific (Excluding Japan and China) Customer Relationship Management Applications Market Share, 2019

By: Srinivas Sameer JavvadiMarket Analyst

Abstract

"Despite being dominated by large CRM platform vendors, the market has a huge scope for start-ups to grow, especially those that focus on innovative AI software applications. Organizations will invest in big data and analytics (BDA) tools to improve customer insights and engagement. Companies will continue to focus on improving employee experience (EX)/employee satisfaction and personalizing CX/customer engagement with relevant information based on customer preferences. These CRM solutions help organizations in gaining market penetration and customer retention, thereby enabling them to maximize their total addressable market (TAM) opportunities," says Srinivas Sameer Javvadi, market analyst for software, IDC Asia/Pacific.


Coverage

Content


Get More

When you purchase this document, the purchase price can be applied to the cost of an annual subscription, giving you access to more research for your investment.



Related Links

Do you have questions about this document
or available subscriptions?

Contact Us