TECH BUYER Oct 2020 - Tech Buyer Presentation - Doc # AP46855120
Contextual Banking: Definition and Framework for the Asia/Pacific Financial Services Industry
This IDC Tech Buyer Presentation provides IDC's view on contextual banking, one of the key strategies of customer centricity in the banking industry. The principles of contextual banking also apply to other financial institutions aside from banks. This presentation is specific to the Asia/Pacific financial services industry. Highlights include:
- The definition and values of contextual banking
- Elements comprising the contextual banking framework: contextual level, 3D model, and practical framework
- Key success factors for contextual banking implementation
- Future direction: challenges, pitfalls, and strategic steps
IDC believes that customer centricity has always had an important role in financial institutions in the increasingly competitive market environment. Contextual banking, related to hyperpersonalization, is becoming a trend in customer centricity. This presentation is part of an IDC research report series covering new customer centricity for banking in Asia/Pacific.