TECH BUYER Jul 2021 - IDC Perspective - Doc # AP47213921

Direct-To-Customer (D2C) Business Models in Asia/Pacific (Excluding Japan) Manufacturing

By: Sampath Kumar VenkataswamySenior Research Manager, Stephanie KrishnanResearch Director

Abstract

Product reach and customer engagement have been the key priorities for most of the manufacturers who were looking at creating business models of the future. The need was for an application that goes beyond proving CX by creating a highly interactive and dynamic portal that integrates product visibility, delivery transparency and order management through a seamless back-end management.

"Manufacturers are quite clear on the digitalization needs that are needed to scale and meet the changing market needs. Organizations do recognize that an online presence, be it through a marketplace or enabled through their own dedicated order management portals is the need of the hour that can provide faster product and service deliveries while enabling the option of choice and customization", says, Sampath Kumar Venkataswamy, research manager, IDC Asia/Pacific Manufacturing Insights.


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