Product reach and customer engagement have been the key priorities for most of the manufacturers who were looking at creating business models of the future. The need was for an application that goes beyond proving CX by creating a highly interactive and dynamic portal that integrates product visibility, delivery transparency and order management through a seamless back-end management.
"Manufacturers are quite clear on the digitalization needs that are needed to scale and meet the changing market needs. Organizations do recognize that an online presence, be it through a marketplace or enabled through their own dedicated order management portals is the need of the hour that can provide faster product and service deliveries while enabling the option of choice and customization", says, Sampath Kumar Venkataswamy, research manager, IDC Asia/Pacific Manufacturing Insights.
Analytic applications, Big data analytics and discovery, Customer relationship management applications, Digital transformation, Engineering applications, Global IT and economic markets, Governance, Internet of things, Operations and manufacturing applications, Order management, Supply chain management applications, Technology buyer, eCommerce