TECH SUPPLIER Jan 2022 - IDC Survey - Doc # AP47368021

New Zealand Digital Ecosystem Study, 2021: Mindshare and Selection Criteria


Louise Francis
Emily Lynch
On-line Presentation


This IDC Survey discusses the results of IDC's 2021 New Zealand results of the Australia and New Zealand (ANZ) Digital Ecosystem Survey conducted in September and October. This is the first report of the survey results in the series and provides a deep dive into the New Zealand IT and cloud services ecosystem. This also provides an in-depth analysis of the mindshare of IT and cloud services providers (ITSPs) in New Zealand. Topics and themes covered in this report include:

  • A breakdown of mindshare across multiple IT services, including datacentre services, workspace and remote working, systems and cloud integration, network management, analytics and big data, cloud management, mobile device management, security management, digital transformation advisory services, and application modernisation
  • A brand funnel across the major ITSPs in New Zealand, showing awareness through usage, primary provider status, and preferred primary provider conversion rates
  • A breakdown of mindshare by segments (10 vertical industry segments, 3 company sizes, and 6 regions across New Zealand)


  • 55 slides

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