TECH BUYER May 2021 - IDC Perspective - Doc # AP47375221

Digital Small and Medium-Sized Business Case Studies in Asia/Pacific — Overcoming the COVID-19 Pandemic through Digitalization

By: Dylan YapAssociate Market Analyst, Celeste NarvaezSenior Program Manager, Daniel-Zoe JimenezAssociate Vice President, Digital Transformation (DX), Future Enterprise, and SMB


Small and medium-sized business (SMBs) have been particularly affected by the COVID-19 pandemic and are now turning to digitalization to ensure their survival. Through various case studies, we take a closer look at how the digitalization initiatives of some SMBs allowed them to be more digitally resilient. We also provide recommendations for SMBs embarking on their digitalization journey.

"The COVID-19 pandemic has underlined the significance of digitalization in enabling SMBs to be more resilient. As SMBs embark on their efforts to recover from the effects of the pandemic, it is important to prioritize digital initiatives. This would ensure that they can survive any potential crisis in the future," says Dylan Yap, associate market analyst at IDC.



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