TECH SUPPLIER Jan 2022 - Market Perspective - Doc # AP47380921

Asia/Pacific Digital Strategy Consulting Services, 2021: A Market Perspective


Linus Lai

This IDC Market Perspective takes a deeper look at how organizations across Asia/Pacific have shifted their priorities and alignment to digital strategy initiatives post-COVID-19 pandemic. It also provides perspective on the consistency and effectiveness of different types of consultants when supporting Asia/Pacific organizations in achieving their digital strategies priorities.

"The COVID-19 pandemic has been an epoch-defining event that has brought about massive structural changes to the way the world operates. In the post-COVID-19 pandemic world, business strategy will no longer be distinct from technology strategy, with the two coming together into an overarching vision of digital strategy. As attributes, such as customer and employee experience and organizational culture take center stage, a business consulting–led approach to organizational transformation will emerge as a preeminent model for enterprise digital strategy formulation and execution," says Linus Lai, VP, IDC Asia/Pacific Software and Services.



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