TECH SUPPLIER May 2021 - IDC Survey - Doc # AP47381721
IDC Survey: Bridging Digital Trustworthiness Gaps to Address the Privacy-Versus-Value Dichotomy
By: Lawrence CheokSenior Research Manager, Daniel-Zoe JimenezAssociate Vice President, Digital Transformation (DX), Future Enterprise, and SMB, Simon PiffVice President of Security Practice, Jeff Yong Xun XieSenior Market Analyst
This IDC Survey provides insights into how organizations can address the privacy-versus-value dichotomy to better leverage and generate value out of customer data by increasing its digital trustworthiness. It also looks at how organizations see more data-driven opportunities arising from the COVID-19 pandemic while balancing these opportunities against rising personal privacy and regulatory scrutiny concerns. Moreover, the document looks at technology buyers' top investment areas, challenges, and trust risk factors in relation to digital trustworthiness and how these trust risks must be addressed for data initiatives to be successful. In this end, technology vendors must first address hygiene factors in data privacy and security compliance as well as conformity in open data standards and value add through best practices in privacy and security policies and regulatory standards in such a way that contributes to digital trustworthiness. Finally, the document contains data from IDC's 2020 Asia/Pacific (Excluding Japan) (APEJ) Future of Customers and Consumers and Future of Trust Pulse Survey.