TECH SUPPLIER Jan 2022 - IDC Survey - Doc # AP47386221

Australia Digital Ecosystem, 2021: IT and Cloud Service Provider Mindshare


Louise Francis
, Emily Lynch
On-line Presentation


This IDC Survey discusses the results of the Australia results of the Australia and New Zealand (ANZ) Digital Ecosystem Survey, conducted in September and October 2021. This is the first in the report series of the survey results, providing a deep dive into the Australia IT and Cloud Services ecosystem. This study provides an in-depth analysis of the mindshare of IT and cloud services providers (ITSPs) in Australia. Topics and themes covered in this report include:

  • A breakdown of mindshare across multiple IT services. These include datacentre services, workspace and remote working, systems and cloud integration, network management, analytics and big data, cloud management, mobile device management, security management, digital transformation advisory services, and application modernization.
  • A brand funnel across the major ITSPs in Australia, showing awareness through to usage, primary provider status and preferred primary provider conversion rates
  • Breakdown of mindshare by segments: 10 vertical industry segments, 3 company sizes, and 6 regions across Australia


  • 54 slides

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