TECH SUPPLIER Apr 2021 - IDC Survey Spotlight - Doc # AP47591421

IDC Survey Spotlight: What Functions of the Smartwatch or Fitness Band Are Often Used and Craved for in Asia/Pacific (Excluding Japan)?

By: Jone YangSr. Market Analyst


This IDC Survey Spotlight presents the results of the IDC Consumer Devices Survey, 2020, conducted in December last year, with focus on the current usage trend of smartwatches and fitness bands and the functions that people in Asia/Pacific (excluding Japan) (APEJ) are looking for in these wearable devices.

"At present there is no absolute pattern nor advantage in the distribution of various types of people who buy smartwatches and fitness bracelets. Except for the relatively high number of daily users who use the device for running, jogging, and walking, there are no other exercise modes yet that could usher in a common daily behavioral demand for smartwatches and fitness bands in the overall user group," says Jone Yang, senior market analyst, IDC’s Asia/Pacific Client Devices Group. "Guiding consumers in their usage habits is still a long-term process. As such, the market still has great potential to develop," he adds.


Subscriptions Covered

Asia/Pacific Devices

Regions Covered

Asia Pacific

Topics Covered


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