TECH SUPPLIER Jul 2021 - Market Presentation - Doc # AP47746422

Securing the Brand and Reputation: Key Tenets for a Resilient Enterprise


Shweta Baidya
On-line Presentation


This IDC Presentation covers one of the key pillars of digital resilience — brand and reputation resilience, which covers the four key tenets of security, privacy, compliance, and social responsibility and ethics.

The need to retain customer trust and loyalty has been a driving force for enterprises to not just reevaluate their investments on security, risk, and compliance but also take proactive initiatives to maintain privacy and be socially responsible in a dynamically changing world. The progressive and future enterprises understand the perks of building and maintaining trust to be digitally resilient. This IDC Presentation highlights the changing IT landscape in the wake of the COVID-19 pandemic and why enterprises should focus on building a secure ecosystem that safeguards enterprises from both internal and external threats.


  • 17 slides

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