TECH BUYER Oct 2021 - IDC Perspective - Doc # AP47764422
Data Analytics for Small and Medium-Sized Businesses: Go Deep, Go Broad, Go Deeper
By: Dylan YapAssociate Market Analyst, Jessie Danqing CaiAssociate Research Director, Christopher Lee MarshallAssociate Vice President, Celeste NarvaezSenior Program Manager, Sabrina TamayoProgram Manager
For small and medium businesses (SMBs), data and analytics are especially crucial given their limited resources. However, SMBs also face unique challenges in their implementation of data and analytics. This IDC Perspective examines how analytics is critical for SMBs in ensuring their survival and success and exposes the various issues they face when implementing analytics. We also look at how digital SMBs tend to "go deep, go broad, go deeper" in their analytics journeys.
"SMBs, historically, have looked at analytics as the purview of much larger organizations. With the COVID-19 pandemic and the necessity of digitalization, this can no longer be the case," says Dr. Chris Marshall, associate VP, IDC Asia/Pacific.
HR Easily Pte Ltd, SAP SE, Salesforce.com, Inc., Freshworks Inc., Cornerstone Information Systems Inc., Coupa Software, Inc., FinancialForce.com Inc., Bitrix Inc., Oracle Netsuite, Xero Limited, Ceridian HCM, Inc., Shopify Inc., Epicor Software Corporation, Zoho Corporation Pvt. Ltd.
Analytic applications, Cognitive/artificial intelligence, Customer relationship management applications, Financial resource management, Human capital management, Small and medium-sized business, Supply chain management applications, Technology buyer