TECH BUYER Oct 2021 - Tech Buyer Presentation - Doc # AP47794922

Netflix's Customer Personalization Practices — Lessons Learned and Implications to Financial Services

By: Handojo TriyantoSenior Research Manager

On-line Presentation

Abstract

This IDC Tech Buyer Presentation provides IDC's view on customer relationship — one of the key tenets of IDC Financial Insights' Customer Centricity research area. The presentation highlights the key research results, insights, and implications on the financial services industry from Netflix's customer personalization practices. The key research results cover customer profiling and data management. IDC believes that personalization is the key capability in developing relationship with customer at scale. This presentation also provides trends and drivers for customer-centricity initiatives for financial services and has been presented virtually in IDC's advisory meetings in May 2021.


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