TECH SUPPLIER Aug 2021 - Market Perspective - Doc # AP48079021

Metaverse — Augmented Reality/Virtual Reality, Gaming, and So Much More

By: Yexi LiaoMarket Analyst, IDC Asia/Pacific


This IDC Market Perspective examines the concept of the metaverse under the influence of COVID-19, augmented/virtual reality (AR/VR), gaming, and other factors. The development of the metaverse will have an impact on six key areas of the market: social connection, work, entertainment, shopping, education, and digital economy. The successful development of the metaverse will be driven by AR/VR and gaming because of immersive experience and gamification.

"The metaverse has the potential to change the way we live and become the next digital phenomenon. Although the era of the metaverse is still years away, businesses should partner with game developers and hardware vendors to start building the ecosystem and plan for new online service models for the upcoming virtual worlds before it is too late," says Yexi Liao, research analyst, IDC Asia/Pacific.



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