TECH SUPPLIER Sep 2021 - Market Note - Doc # AP48210221
Rubrik's New Alliance Play with Microsoft to Drive Expanded Business Opportunities
This Market Note examines the recent announcement between Microsoft and Rubrik, in which in return for an equity stake in Rubrik, Microsoft is able to directly sell the Rubrik offering into Microsoft's customer base. The relationship fills a niche for Microsoft, particularly around zero trust and combatting ransomware. For Rubik, this opens many enterprise-level sales opportunities. IDC see this announcement as a significant win for Rubrik.