TECH SUPPLIER Sep 2021 - Market Note - Doc # AP48210221

Rubrik's New Alliance Play with Microsoft to Drive Expanded Business Opportunities

By: Nigel ParsonsResearch Director, APeJ Partner Programs, Simon PiffVice President of Security Practice


This Market Note examines the recent announcement between Microsoft and Rubrik, in which in return for an equity stake in Rubrik, Microsoft is able to directly sell the Rubrik offering into Microsoft's customer base. The relationship fills a niche for Microsoft, particularly around zero trust and combatting ransomware. For Rubik, this opens many enterprise-level sales opportunities. IDC see this announcement as a significant win for Rubrik.



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