TECH SUPPLIER Oct 2021 - IDC Survey Spotlight - Doc # AP48303521

Asia/Pacific (Excluding Japan) Smart Speaker Market: The Key Reason Why a Consumer Buys a Smart Speaker

By: Kenneth LiewAssociate Research Director, Client Devices

Abstract

This IDC Survey Spotlight examines the key reason why a consumer buys a smart speaker in the Asia/Pacific (excluding Japan) (APEJ) market. The result is based on IDC's 2021 Consumer Devices Survey, carried out in May to July 2021 among 1,175 smart speaker users in APEJ. This Survey Spotlight covers the reasons and the rationale behind their behavior.


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