TECH SUPPLIER Nov 2021 - Market Perspective - Doc # AP48319920
China Gaming Market Update, 1H21
This IDC Market Perspective provides an update on the China gaming industry in 1H21 with insights into various current trends in the market and its impact on the local market. The China gaming industry has started to normalize as consumers are starting to return to their everyday lives and have thus less time for home entertainment, such as gaming. Mobile gaming continues to be the dominant segment, whereas PC client-based gaming rebounded after the easing of limitations on internet cafes. Numerous new players are entering the cloud gaming segment as cloud gaming services continue to expand in the local market.
"Although the China gaming market experienced a healthy growth in 2020 thanks to the COVID-19 pandemic, the market is starting to normalize with consumers returning to their normal lives. Technology suppliers and game developers alike will have to shift their focus on providing premium content to fulfill the maturing appetite of local gamers while navigating the upcoming government regulations," says Yexi Liao, research analyst, IDC Asia/Pacific.