TECH BUYER May 2022 - IDC Perspective - Doc # AP48486322

IDC Perspective: Engaging Tech Buyers on Sustainable Enterprise Value: A Strategic Perspective for Tech Marketers and Sales Leaders

By:

Christopher Lee Marshall
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,
Daniel-Zoe Jimenez
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,
Linus Lai
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,
Sandra Ng
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,
Meredith Whalen
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Abstract

Digital enterprises face new challenges and new opportunities. Their success depends on a variety of internal and external stakeholders' continued support. Systematic metrics, key performance indicators (KPIs), and targets can measure and monitor these stakeholders' engagement and commitment and thereby support business value creation across the enterprise, its ecosystem, and its sustainability objectives. "Ecosystem resilience and sustainability are the new technology mantras and vendors need to align their messaging accordingly," says Dr. Chris Marshall, associate VP, data analytics, IDC Asia/Pacific.


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