TECH BUYER May 2022 - IDC Perspective - Doc # AP48486322
IDC Perspective: Engaging Tech Buyers on Sustainable Enterprise Value: A Strategic Perspective for Tech Marketers and Sales Leaders
Digital enterprises face new challenges and new opportunities. Their success depends on a variety of internal and external stakeholders' continued support. Systematic metrics, key performance indicators (KPIs), and targets can measure and monitor these stakeholders' engagement and commitment and thereby support business value creation across the enterprise, its ecosystem, and its sustainability objectives. "Ecosystem resilience and sustainability are the new technology mantras and vendors need to align their messaging accordingly," says Dr. Chris Marshall, associate VP, data analytics, IDC Asia/Pacific.
Asia/Pacific Analytics and Intelligent Automation Services , Asia/Pacific Artificial Intelligence and Data Analytics Strategies , Asia/Pacific Cloud: Delivery Platforms , Asia/Pacific Communications Service Provider Business Transformation Strategies , Asia/Pacific Communications Service Provider Technology Strategies , Asia/Pacific Datacenter Deployment Model , Asia/Pacific Datacenter Markets: Infrastructure and IT Services , Asia/Pacific Devices , Asia/Pacific DevOps and Innovation Strategies , Asia/Pacific Digital Small and Medium Businesses , Asia/Pacific Digital Transformation Strategies , Asia/Pacific: Future of Customer Experience , Asia/Pacific: Future of Intelligence , Asia/Pacific: Future of Trust , Asia/Pacific: Future of Work , Asia/Pacific Internet of Things and Intelligent Edge: Infrastructure , Asia/Pacific Internet of Things Ecosystem and Trends , Asia/Pacific Next-Generation Imaging, Printing and Document Solutions: Industrial Printing , Asia/Pacific Next-Generation Imaging, Printing and Document Solutions: Office Printing , Asia/Pacific Partnering Ecosystems , Asia/Pacific Security Opportunities: Trust and Resilience , Asia/Pacific Services Opportunities in the Digital Economy: Transformation and Acceleration