Abstract

This IDC Presentation discusses the Asia/Pacific (excluding Japan) (APEJ) regionalization of the IDC FutureScape: Worldwide Future Consumer 2023 Predictions (IDC #US49754022, October 2022). The COVID-19 pandemic, geopolitical instability, socioeconomic instability, and inflation have driven technology to play a key role in every aspect of consumers' lives nowadays. Gaming, streaming, and content generation flourished during the pandemic, elevating the importance of gamers and content creators, bringing into focus the sharp differences between generational cohorts. These generational differences have profound implications for your business and, unless you begin to understand Gen Z and the younger half of millennials, your business could be in for a rude awakening. This IDC study explores the consumer trends mentioned earlier, along with other emerging trends, to provide an understanding of consumers' attitudes and behaviors. A deep understanding of the future consumer is essential for building a dynamic, growing consumer business in APEJ.

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