target audience: TECH SUPPLIER Publication date: Apr 2022 - Document type: Market Presentation - Doc Document number: # AP48494722
The Australian Connected Consumer: Connectivity
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Abstract
This two-part IDC Market Presentation utilises IDC's primary research about the Australian consumer to provide insights and trends regarding consumption patterns for internet connectivity, over-the-top (OTT) services, and digital devices.
Key topics in the first report include how rapidly Australians are subscribing to 5G services, who considers switching to fixed wireless broadband, and how the COVID-19 pandemic has impacted broadband users.
The second report explores device and digital entertainment trends, referring to device adoption and usage across smartphones, tablets, and wearables, as well as consumer Internet of Things (IoT) devices.