target audience: TECH SUPPLIER  Publication date: Feb 2023 - Document type: IDC Survey - Doc  Document number: # AP48495222

Australia Digital Ecosystem, 2022: IT Service Provider Mindshare and Preferences

By:  Louise Francis Loading


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This IDC Survey discusses the results of the Australia and New Zealand (ANZ) Digital Ecosystem Survey, conducted in September and October 2022. This is the second of four reports derived from the survey results, providing a deep dive into the Australia IT and cloud services ecosystem, including an analysis of the mindshare of cloud and IT services providers (ITSPs) in Australia.

Other topics and themes covered in this report:

  • A breakdown of mindshare across 10 IT services used by Australian organisations; datacentre services, hybrid workplace services, systems and cloud integration, network management and integration, analytics/data science services, cloud advisory and managed services, device management, cyber and IT security management, digital transformation advisory services, and application development and modernisation.
  • A brand funnel across the major ITSPs in Australia, showing awareness through to usage, primary provider status and preferred primary provider conversion rates.
  • A breakdown of mindshare across multiple IT services. These include; datacentre services; workspace and remote working; systems and cloud integration; network management; analytics and big data; cloud management; mobile device management; security management; digital/business transformation advisory services; and application modernisation.
  • Breakdown of mindshare and preferences for specific IT services by industry, business size, and regions in Australia.


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