target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: IDC Survey - Doc Document number: # AP48502122
New Zealand Digital Ecosystem Survey, 2022: IT Service Provider Mindshare and Preferences
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Abstract
This IDC Survey discusses the New Zealand results from the IDC Australia and New Zealand (ANZ) Digital Ecosystem Survey conducted in September and October 2022. This is the second of four reports on the survey results, which provides a deep dive into the New Zealand IT and cloud services ecosystem. This study provides an in-depth analysis of the mindshare of IT and cloud SPs (ITSPs) in Australia. Topics and themes covered in this report include:
- A brand funnel across the major ITSPs in New Zealand, showing awareness through to usage, primary provider status, and preferred primary provider conversion rates
- A breakdown of mindshare across 10 IT services used by Australian organisations, datacentre services, hybrid workplace services, systems and cloud integration, network management and integration, analytics/data science services, cloud advisory and managed services, device management, cyber and IT security management, digital transformation advisory services, and application development and modernisation
- Analysis of the mindshare and preferences for specific IT services, by industry, business size and regions in New Zealand