TECH SUPPLIER May 2022 - IDC Survey Spotlight - Doc # AP49123722

IDC Survey Spotlight: How Has the COVID-19 Pandemic Changed the Need for Digital Product and Service Innovation?


Lawrence Cheok
Linus Lai

This IDC Survey Spotlight provides insights into how the COVID-19 pandemic and the dawn of the digital-first world are accelerating the pace of digital product and service innovations. With nearly two-thirds of Asia/Pacific (including Japan) (APJ) organizations engaged in digital direct sales, digital product and service experience is a key differentiator, and organizations must increase the pace of digital innovation to differentiate effectively. As such, technology vendors must adopt open data standards and ecosystem-based solution design to effectively help technology buyers accelerate the pace of digital innovation. This study contains data from Wave 1 of IDC Asia/Pacific Future Enterprise Resiliency and Spending Survey, conducted in January 2022.


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