TECH SUPPLIER Nov 2022 - Market Perspective - Doc # AP49172423

The Digitally Diversified Partner: Six Transformation Strategies


Nigel Parsons

This IDC Market Perspective examines several transformation strategies for vendors to encourage their partner communities to adopt in order to become "digitally diversified." Digital diversification means adopting a series of business and transformation strategies for partners to pivot with data insights from vendors and customers, utilizing this to maximize market opportunities, support the existing client base more effectively and deliver increased returns, and leverage current and future investments.

According to Nigel Parsons, research director, Asia/Pacific (excluding Japan) Partnering Ecosystems, "Vendors are constantly seeking ways to help their partner communities transform. IDC has a long legacy of partner transformation that provides metrics and benchmarks against best practices throughout the region. Digital diversification is the latest and most up-to-date series of steps that IDC recommends partners in the Asia/Pacific region to adopt."



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