TECH SUPPLIER Aug 2022 - Market Perspective - Doc # AP49514822
Asia/Pacific (Excluding Japan) Smartphone Market Outlook in 2022 amid Higher Inflation, Zero-COVID Policy, and Supply Constraints
This IDC Market Perspective provides a deeper look at the three key market inhibitors in the 2022 Asia/Pacific (excluding Japan) (APEJ) smartphone market outlook — higher inflation, China's zero-COVID policy, and component supply constraints. It gives a view of how these inhibitors will impact the market and what are the associated uncertainty, aftereffects, and business implications. Considering all the short- and long-term impacts will help smartphone OEMs get prepared for challenging environments.
"The 2022 smartphone market growth in the APEJ region is expected to be restrained by both demand- and supply-side factors, which are higher inflation, China's zero-COVID policy, and 4G chipset supply constraints. To navigate through a tougher market environment, smartphone OEMs could focus on relieving consumers' spending concerns by providing more payment options, such as buy-now-pay-later offers, and explore smartphone subscription models," says Will Wong, senior research manager, IDC Asia/Pacific.