target audience: TECH SUPPLIER  Publication date: Mar 2023 - Document type: Market Forecast - Doc  Document number: # AP49705223

Asia/Pacific DNB Tech Spending Opportunity Forecast, 2022–2026: Growing at a CAGR of 20.8% to Hit US$129 Billion in 2026


  • Seng Keong Low
  • Daniel-Zoe Jimenez Loading


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This IDC study presents a 2022–2026 forecast for the Asia/Pacific digital-native businesses (DNBs) market. It is the first forecast to be done by IDC for this market. It details the forecast for Asia/Pacific IT spending for the DNB market segment, by country, and by cloud/noncloud.

"DNBs are born digital with technology as part of their DNA. In good times, DNBs scale rapidly, and in market downturns, they quickly pivot and refocus. With macroeconomic headwinds looming, Asia/Pacific DNBs have doubled down on the efficient use of technology, leveraging these solutions to help them in their path to profitability and resiliency," says Seng Keong Low, research director, Asia/Pacific Digital-Native Business, Start-Ups and Scale-Ups at IDC.


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