target audience: TECH SUPPLIER Publication date: Apr 2023 - Document type: IDC Survey - Doc Document number: # AP49705923
IDC Survey: Asia/Pacific Digital-Native Businesses’ Buying Behaviors and Patterns — Emerging Versus Mature Markets
This IDC Survey explores the buying behavior of Asia/Pacific digital-native businesses (DNB) and dives into the differences in buying patterns of DNBs between emerging and mature markets as they face challenges in a macroeconomic environment.
This analysis is based on results from Asia/Pacific (including Japan) (APJ) DNB respondents from IDC's 2022 DNB Survey conducted in December 2022. Respondents included 571 DNBs from 14 countries in Asia/Pacific.