target audience: TECH SUPPLIER  Publication date: Apr 2023 - Document type: IDC Survey - Doc  Document number: # AP49705923

IDC Survey: Asia/Pacific Digital-Native Businesses’ Buying Behaviors and Patterns — Emerging Versus Mature Markets


  • Seng Keong Low
  • Sairam Balasubramani
  • Daniel-Zoe Jimenez Loading


  • 18 slides

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This IDC Survey explores the buying behavior of Asia/Pacific digital-native businesses (DNB) and dives into the differences in buying patterns of DNBs between emerging and mature markets as they face challenges in a macroeconomic environment.

This analysis is based on results from Asia/Pacific (including Japan) (APJ) DNB respondents from IDC's 2022 DNB Survey conducted in December 2022. Respondents included 571 DNBs from 14 countries in Asia/Pacific.


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