TECH SUPPLIER Dec 2022 - Market Presentation - Doc # AP49893222
IDC FutureScape: Worldwide IT Industry 2023 Predictions — Asia/Pacific (Excluding Japan) Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders
This IDC Market Presentation presents the top 10 predictions for the IT industry for the next five years in Asia/Pacific (excluding Japan) (APEJ) and highlights the top challenges for technology sales leaders and top priorities for technology marketing leaders. It also provides recommendations on how technology sales and marketing leaders can position themselves for success in the IT industry space. This IDC Market Presentation is an accompanying piece to IDC FutureScape: Worldwide IT Industry 2023 Predictions – Asia/Pacific (excluding Japan) Implications (IDC #AP49843122, December 2022), which presents the top 10 predictions and key drivers for the IT industry for the next five years in APEJ.
"In the new digital business era, buyers expect their tech partners to bring not only new capabilities but also new pricing/consumption models that can help them build thriving digital businesses. With the increasing competitiveness in the IT industry, tech sales and marketing leaders have to identify areas in which they can better demonstrate the business value of tech across IT and lines of business at the process, platform, and ecosystem levels," according to Sandra Ng, group VP and general manager, IDC APJ Research.
Asia/Pacific Digital Business Strategies
Digital transformation, Marketing operations, Sales operations
- 8 slides
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