target audience: TECH SUPPLIER  Publication date: Dec 2022 - Document type: Market Presentation - Doc  Document number: # AP49918822

IDC FutureScape: Worldwide SMB and Digital-Native Businesses 2023 Predictions — APEJ Implications: Positioning for Success — Opportunities for Tech Sales and Marketing Leaders


  • Supriya Deka Loading
  • Seng Keong Low
  • Daniel-Zoe Jimenez Loading


  • 8 slides

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This IDC Tech Supplier Presentation is an accompanying piece to the main IDC FutureScape Worldwide Small and Medium-Sized Business and Digital Native Business 2023 Predictions Asia Pacific (Excluding Japan) Implications. It provides specific recommendations for two tech vendor personas: tech sales leaders and tech marketing leaders.


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