target audience: TECH BUYER Publication date: Jan 2023 - Document type: IDC Perspective - Doc Document number: # AP49942622
The Rise of Artificial Intelligence in the Asia/Pacific Retail Industry
This IDC Perspective discusses the role of big data and analytics (BDA), artificial intelligence (AI), and Internet of Things (IoT) in the Asia/Pacific retail sector. It further discusses how the retail industry has changed in a post-COVID-19 scenario and how these technologies are now key to tackling these changes in customer behavior. Once implemented, BDA, AI, and IoT can automate, streamline, and help with making accurate decisions across the retail value chain. For retailers, opting out of these technologies could mean missing out on gaining a competitive advantage.
"Setting up a foundation for artificial intelligence, which allows scalability for future innovations and technology stacks, is key for retailers. Given the changing consumer behavior, leveraging this technology along with big data and analytics and machine learning is critical in being able to adapt and stay ahead of the competition," says Ayush Narain, retail analyst, IDC Retail Insights for Asia/Pacific.