target audience: TECH SUPPLIER Publication date: Jan 2023 - Document type: Market Presentation - Doc Document number: # AP50044422
IDC FutureScape: Worldwide Corporate Banking 2023 Predictions — APEJ Implications: Positioning for Success: Opportunities for Tech Sales and Marketing Leaders
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Abstract
This IDC FutureScape presents the IDC Financial Insights' view of the worldwide corporate banking 2023 predictions as they apply to the Asia/Pacific (excluding Japan) (APEJ) region. Each prediction of IDC Financial Insights supports a five-year planning process by identifying the timing, the overall cost, and complexity to address. IDC then contextualizes these global predictions for APEJ to reflect the regional perspective and how the banks in the region are seeking to enhance their competitive positioning by deploying advanced tools, technologies, and capabilities to strengthen their delivery structure and explore new business models to sustain growth and increase revenue. Each prediction has guidance points for tech sales and marketing leaders categorized under customer targets, lead challenges, and top priorities. Additionally, the accompanying document to the FutureScape also includes steps for positioning for success for both sales and marketing tech leaders.