target audience: TECH BUYER  Publication date: Jan 2023 - Document type: Tech Buyer Presentation - Doc  Document number: # AP50147923

IDC FutureScape: Worldwide Small and Medium-Sized Business and Digital-Native Business 2023 Predictions — India Implications


  • Sairam Balasubramani
  • Supriya Deka Loading
  • Seng Keong Low
  • Daniel-Zoe Jimenez Loading


  • 28 slides

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This IDC Presentation discusses the India regionalization of the IDC FutureScape: Worldwide Future Consumer 2023 Predictions. Small and medium-sized businesses (SMBs) have survived the pandemic shutdowns and supply chain disruptions by leveraging technology and providing their clients with online services through various digital channels. However, with the rising inflationary impact, customers have become more cost-centric, pressuring SMBs and making it more challenging to achieve business resiliency. On the other hand, digital-native businesses (DNBs) used their technology to differentiate themselves and survive during the pandemic. DNBs stepped in to fill the void left by the pandemic lockdowns, which banned physical interactions.

This IDC report highlights the seven SMB and three DNB technology and business trends that India businesses must address to drive further economic growth.


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