target audience: TECH SUPPLIER Publication date: Mar 2023 - Document type: Market Share - Doc Document number: # AP50337323
Asia/Pacific CRM Application Market Shares, 1H22: Salesforce Dominates While Shopify Climbs
This IDC study examines the CRM applications software market for 1H21—1H22. The revenue and market share of the leading vendors are provided for the first half of 2022 (January—June 2022).
"Moving into the era of the digital business, delivering personalized, seamless, and contextualized experiences at scale is critical as a means to driving exceptional CX. While there has been an increase in the presence of cloud-based CRM solutions, there is still a need to further understand what CX challenges technology buyers are facing and how technology vendors can drive product innovation in terms of advanced analytics capabilities, low-code/no-code features, and more extensive customization," says Lavanya Jindal, market analyst, IDC Asia/Pacific.