target audience: TECH SUPPLIER  Publication date: Sep 2023 - Document type: Market Presentation - Doc  Document number: # AP50548223

IDC Playbook for Tech Sales Leaders: The State of the Government Sector, Investment Outlook, and Market Opportunities in Asia/Pacific, 2023


  • Ravikant Sharma Loading
  • Louise Francis Loading


  • 31 slides

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The IDC Playbook for Tech Sales Leaders provides a concise current state view and insight into the impact of future trends and guidance for government organizations in Asia/Pacific.

Tech sales leaders can use this document when seeking clarity about client buying criteria and the impact of market trends. This playbook offers insights based on customer data on IT spending patterns, competitive insights of the top vendors to the industry for specific application groups, market insights on current and future trends and the top market drivers and inhibitors, and sourcing practices and plans.

IDC provides advice for government organizations on how to maximize the outcomes they desire from their technology programs and offers essential guidance to tech vendor sales leaders on strategies to capture growth opportunities in this market through targeted messages and offerings.


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