target audience: TECH SUPPLIER  Publication date: Jun 2024 - Document type: IDC Survey Spotlight - Doc  Document number: # AP51159924

How Is Generative AI Disrupting Customer Experience Functions Among Asia/Pacific Businesses?

By:  James Sivalingam


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This IDC Survey Spotlight highlights findings from IDC’s 2024 Future Enterprise Resiliency and Spending Survey, Wave 4. As businesses globally realize the transformative potential of generative AI (GenAI), specific business areas are identified as crucial areas in which technology will have the greatest impact. In Asia/Pacific, the customer experience (CX) function is at the top of the list.


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