target audience: TECH SUPPLIER  Publication date: Nov 2023 - Document type: Market Presentation - Doc  Document number: # AP51332723

1H23 Asia/Pacific Software Compete ─ Customer Relationship Management (Historical Only)

By:  John Feng Loading


  • 19 slides

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This IDC publication provides quantitative analysis and qualitative commentary on the current state and development trends of the Asia/Pacific (excluding Japan and China) (APEJC) customer relationship management (CRM) software market. Within this document, functional markets that make up CRM software are analyzed, including:

  • Advertising applications
  • Contact center applications
  • Customer service applications
  • Digital commerce applications
  • Marketing campaign management applications
  • Salesforce productivity and management applications

Herein IDC also provides a competitive analysis of the APEJC CRM market in 1H23.

The data and insights within this presentation are part of IDC's Worldwide Semiannual Software Tracker (1H23 release).


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