target audience: TECH BUYER Publication date: Dec 2023 - Document type: IDC Perspective - Doc Document number: # AP51406923
Special Award for Digital-Native Business Winner Profile
This IDC Perspective discusses the nomination details of the Special Award for Digital-Native Business winner from the IDC Future Enterprise Awards 2023 in Asia/Pacific with how generative AI (GenAI) can impact organizations moving forward.
"GenAI has emerged as the catalyst for transformative innovation for digital-native businesses (DNBs). Leveraging this technology can be a strategic leap for businesses toward endless possibilities and will become imperative for DNBs in one form or another. Failing to do so could result in their falling behind in the rapidly evolving digital landscape," says Supriya Deka, senior market analyst, small and medium-sized and digital-native businesses, IDC Asia/Pacific.