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May 2016 - Perspective - Doc # CA40484416

Perspective: Demographic and Technology Personas of Canadian Bank Clients in a Digital World

By: Robert Smythe, Robert BurbachResearch Manager, Survey & Analysis, Mark SchruttStrategic Advisor, Public Sector & Innovation Research


This IDC Financial Insights Perspective looks at the demographic profile of Canadian bank clients along with their use of technology to support their banking needs. Data was obtained via an online survey involving more than 1,000 respondents. The results provide a good overview of the profile of financial institution (FI) clients in Canada. There are two other documents in this series: Perspective: Product and Services Experiences and Expectations of Canadian Bank Clients in a Digital World (IDC Financial Insights #CA40500216, forthcoming) and Perspective: Payment Processes for Purchases and Bills Canadian Bank Clients' Experiences and Expectations in a Digital World (IDC Financial Insights #CA41214016, forthcoming).



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