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Dec 2015 - Perspective - Doc # CA40503215

Perspective: Improving the Consumer Experience for Millennials

Author: Lynne Dunbrack Research Vice President

This IDC Health Insights Perspective examines how millennials are different from members of the Generation X (Gen X) and baby boomer generations when it comes to interacting with healthcare organizations (HCOs). Born between 1980 and 2000, millennials have grown up in a time of rapid change, particularly in the area of technology. These digital natives have greater expectations for an omni-channel customer experience than their Gen X and baby boomer parents or grandparents.

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