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Feb 2016 - IDC Presentation - Doc # CA40637416

The Connected Car: Perspectives from Canadian Consumers

Authors: Emily Taylor, Nigel Wallis

This IDC Presentation provides an analysis of Canadian consumer perspectives on current connected car technologies. Specifically, it offers background information and current adoption of connected car communication and entertainment technologies and an overview of the potential opportunity for these technologies in Canada. This Presentation provides a deep dive into IDC Canada's consumer survey data outlining future interest, including:

  • GPS, mapping, and controlling vehicle functions remotely
  • Cellular WiFi, Apple CarPlay, Android Auto, and usage-based insurance (UBI)
  • Controlling home IoT from vehicles and auto pay of tolls or drive-in purchases

This Presentation is designed to provide insight into the consumer mindset around current and future adoption of connected car technologies for stakeholders in the connected car market in Canada, including OEMs and communication service providers.

"Connected car communication and entertainment technologies are nascent in Canada," says Emily Taylor, senior analyst, Consumer and Mobile Research at IDC Canada. "To help increase adoption, affordability, value proposition, and ability to integrate into currently 'unconnected' vehicles will be important."