This IDC study presents a forecast of subscribers and transactional clients of paid OTT video services for annual strategic planning. The purpose of this study is to help marketers, product managers, and policy makers gain insight, validate decisions, and make course corrections. This document offers an industry update. Actions to consider are presented for OTT video service providers and broadcast distributors.
"The past few years have been transitional for the OTT video market in Canada — Shomi shutdown operations, while Amazon Prime Video launched and since established itself as a contender for the OTT video service crown," says Emily Taylor, senior analyst for Consumer Services and Mobility. Manish Nargas, analyst for Consumer Services and Mobility, says, "IDC Canada estimates that both subscribers and transactional clients of paid OTT video services will total about 16.3 million by the end of 2017, and growth is expected to continue into 2018 as new service offerings continue to launch in the Canadian market."