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Mar 2017 - IDC Presentation - Doc # CA41251417

Brand Perceptions of Enterprise Mobility Management Vendors in Canada, 2017

By: David Senf, Kevin LonerganResearch Manager, Security and Infrastructure

On-line Presentation


This IDC Presentation provides an analysis of Canadian brand perceptions of enterprise mobility management (EMM) vendors. It is part of an annual series of brand perception documents that cover the various infrastructure hardware markets in Canada. Brand awareness, along with customers' perceptions, was measured against 11 key buying criteria used for evaluating vendors when purchasing EMM software.

The purpose of this study was to discover:

  • What buying criteria customers are using to purchase EMM software?
  • How BlackBerry/Good, Citrix, IBM/Fiberlink, Microsoft, Mobile Iron, and VMware each measure up against the top buying criteria?


  • 37 slides

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