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Nov 2016 - Insights Presentation - Doc # CA41868316

Brand Perceptions in the Canadian Financial Services Sector, 2016

By: Robert Smythe, Mark SchruttStrategic Advisor, Public Sector & Innovation Research, Jim WestcottResearch Manager, Application Solutions

On-line Presentation

Abstract

This IDC Financial Insights Presentation examines results from IDC Canada's 2016 BITAPn3 Survey. The survey questioned Canadian financial services sector organizations across the country on the brand perception, awareness, and usage of many of the largest IT services providers in Canada. The Presentation also evaluates the perception of vendors for a number of selection attributes including trustworthiness, expertise, and quality of services.


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