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Nov 2017 - Market Presentation - Doc # CA41944917

Canadian IT Services Brand Perceptions: Familiarity, Awareness, and Brand Associations

Author: Jim Westcott
Research Manager, Application Solutions
On-line Presentation

Abstract

This IDC Market Presentation document examines recent survey data that questioned Canadian medium-sized and large businesses on the brand perception, awareness, and usage of many of the largest IT services providers in Canada. The document primarily assesses the perceptions of large Canadian enterprises with respect to brand perceptions.

Coverage