This IDC Market Presentation presents findings from IDC Canada's recent consumer surveys focusing on the wearables market in Canada, along with the most recent shipment and forecast data from IDC's Canadian Quarterly Wearables Tracker. The showcased data presents the overall size of the Canadian wearables market opportunity and highlights trends in consumer interest, ownership, usage, and preferences for these wearable devices and the future potential for their purchase. Further, the document also outlines data on brands, purchase channels, and recent product releases. Additional insight is provided through demographic comparisons where relevant.
The data presented in this Market Presentation is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers toward wearables devices.