Sep 2017 - IDC Survey - Doc # CA41962417
Canadian Consumer Devices Survey 2017 Results: Mobile Phones, Tablets, Laptops, and Desktops
By: Manish NargasResearch Analyst, Consumer and Mobile Research, Emily TaylorSenior Analyst, Consumer & Mobile Research, Steve YangSenior Analyst, Communications & Mobility, Tim BruntProgram Manager, Personal Computing
This IDC Survey presents findings from IDC Canada's recent consumer surveys focusing on mature hardware categories, specifically mobile phones, tablets, laptops, and desktops. The showcased data highlights consumer interest, ownership, usage, preferences, and future potential for purchase of mature devices. Further, the document outlines data on brands, purchase channels, and the key top of mind devices for Canadian consumers. Additional insight is provided through additional demographic comparisons where relevant.
The data presented in this Survey is useful for market intelligence roles, product managers, and product marketers that seek to understand the buyer behaviour of Canadian consumers for mature hardware devices.