TECH SUPPLIER Mar 2018 - IDC Survey - Doc # CA42528518
Canadian SaaS Vendor Perceptions, 2018
By: Mira Perry
This IDC Survey document examines the vendor attributes most important to Canadian IT and line-of-business buyers of SaaS solutions. Using these prioritized attributes, the document then examines how these IT and line-of-business buyers perceive 12 of the largest SaaS vendors in Canada: Adobe, ADP, Ceridian, Cisco, Dropbox, Google, IBM, Intuit, Microsoft, Oracle, Salesforce, and SAP. Data cuts for several additional vendors are also available by request. The survey data for this document comes from IDC's Canada's Business and IT Advisory Panel Survey n2, 2017, which explores a range of software application uses among Canadian businesses. The data can provide directional insights to help vendors position their offerings, refine marketing and sales messages, and understand competitor market perceptions.